Optimal advertising control policy for a new product in segmented market

DOI10.1007/s12597-009-0014-1zbMath1189.90082OpenAlexW2063412546MaRDI QIDQ980534

P. K. Kapur, P. C. Jha, Kuldeep Chaudhary

Publication date: 29 June 2010

Published in: Opsearch (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s12597-009-0014-1

zbMATH Keywords

maximum principlesegmentationadvertising effectiveness

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42) Optimality conditions for problems involving ordinary differential equations (49K15) Marketing, advertising (90B60)

Related Items (1)

An economic production lot size model for product life cycle (maturity stage) with defective items with shortages

Cites Work

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• Dynamics and optimization of a distributed sales advertising model
• Advertising a new product in a segmented market
• A New Product Growth for Model Consumer Durables
• Dynamic Optimal Control Models in Advertising: Recent Developments

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