Rate of Switching Influencers Formulation

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MaRDI QIDQ6674558

rate of switching influencers


Each individual i can at any time t switch its current influencer l′ to another influencer l with a given rate. By setting the pair function to ψ(x) = exp(−x), an individual has an exponentially higher rate to switch to an influencer that has a similar opinion than to an influencer with a very different opinion. This rate of switching influencers is defined by this formulation.


Defining Formula: Λml(x,t)=ηψ(zlx)r(nm,l(t)m=1Mnm,l(t))
Λml(x,t) symbol represents Rate of Switching Influencers
η symbol represents Scaling Parameter for Switching Influencers
ψ symbol represents Pair Function
nm,l symbol represents Medium Influencer Fraction
r symbol represents Link Recommendation Function
t symbol represents Time
x symbol represents Opinion