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BTYD

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Software:118714
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CRANBTYDMaRDI QIDQ118714

Implementing BTYD Models with the Log Sum Exp Patch

Edward Wadsworth, Lukasz Dziurzynski, Daniel Mccarthy

Last update: 17 November 2021

Copyright license: GNU General Public License, version 3.0

Software version identifier: 2.4.3


Cites work

  • Customer-Base Analysis in a Discrete-Time Noncontractual Setting
  • “Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model
  • RFM and CLV: Using Iso-Value Curves for Customer Base Analysis



Related Items (1)

BTYDplus


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This page was last edited on 12 March 2024, at 18:56.
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