RGremlinsConjoint

CRANRGremlinsConjointMaRDI QIDQ119145

Estimate the "Gremlins in the Data" Model for Conjoint Studies

John Howell, Peter Ebbes, John Leichty

Last update: 8 September 2023

Copyright license: MIT license, File License

Software version identifier: 0.9.0, 0.9.1

The tools and utilities to estimate the model described in "Gremlin's in the Data: Identifying the Information Content of Research Subjects" (Howell et al. (2021) <doi:10.1177/0022243720965930>) using conjoint analysis data such as that collected in Sawtooth Software's 'Lighthouse' or 'Discover' products. Additional utilities are included for formatting the input data.

Cites work

Gremlins in the Data: Identifying the Information Content of Research Subjects

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