A chance constraints goal programming model for the advertising planning problem
type: Item
instance of: scholarly article
title: A chance constraints goal programming model for the advertising planning problem
zbMATH Open document ID: 1157.90490
author: U. K. Bhattacharya
published in: European Journal of Operational Research
publication date: 2009-04-08T00:00:00Z
Mathematics Subject Classification ID: 90C15
Mathematics Subject Classification ID: 90B50
zbMATH DE Number: 5541374
zbMATH Keywords: advertising and media planning
zbMATH Keywords: stochastic programming
zbMATH Keywords: multi-objective decision making
zbMATH Keywords: goal programming
MaRDI profile type: Publication
full work available at URL: j.ejor.2007.09.039
OpenAlex ID: W2102186526
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DOI: 10.1016/J.EJOR.2007.09.039
description: scientific article; zbMATH DE number 5541374