Optimal dynamic advertising with an adverse exogenous effect on brand goodwill
type: Item
instance of: scholarly article
title: Optimal dynamic advertising with an adverse exogenous effect on brand goodwill
zbMATH Open document ID: 1162.91455
author: Luca Grosset
author: Bruno Viscolani
published in: Automatica
publication date: 2009-06-11T00:00:00Z
Mathematics Subject Classification ID: 91B42
zbMATH DE Number: 5564273
zbMATH Keywords: optimal control
zbMATH Keywords: nonsmooth optimization
zbMATH Keywords: advertising
MaRDI profile type: Publication
full work available at URL: j.automatica.2008.10.027
OpenAlex ID: W2094800847
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DOI: 10.1016/J.AUTOMATICA.2008.10.027
description: scientific article; zbMATH DE number 5564273