Revealing doctors' prescribing choice dimensions with multivariate tools: a perceptual mapping approach
type: Item
instance of: scholarly article
title: Revealing doctors' prescribing choice dimensions with multivariate tools: a perceptual mapping approach
zbMATH Open document ID: 1177.62130
author: Sally Dibb
author: Luis Tadeu Almeida
author: Carlos Manuel Ferreira Monteiro
published in: European Journal of Operational Research
publication date: 2009-11-17T00:00:00Z
full work available at URL: Monteiro et al.pdf
Mathematics Subject Classification ID: 62P10
Mathematics Subject Classification ID: 62H25
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 92C50
zbMATH DE Number: 5634722
zbMATH Keywords: marketing
zbMATH Keywords: ethical pharmaceutical products
zbMATH Keywords: prescribing behaviour
zbMATH Keywords: multivariate statistical analysis
zbMATH Keywords: perceptual mapping
describes a project that uses: SPSS
MaRDI profile type: Publication
OpenAlex ID: W2060850100
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DOI: 10.1016/J.EJOR.2009.04.010
description: scientific article; zbMATH DE number 5634722