Optimization of advertising activity of an insurance company and an algorithm for its solution
type: Item
instance of: scholarly article
title: Optimization of advertising activity of an insurance company and an algorithm for its solution
zbMATH Open document ID: 1178.90212
author: M. G. Ohrimenko
author: I. Yu. Dzyuban
published in: Cybernetics and Systems Analysis
publication date: 2009-11-24T00:00:00Z
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 49N90
zbMATH DE Number: 5637613
zbMATH Keywords: optimization
zbMATH Keywords: optimal control
zbMATH Keywords: advertising
zbMATH Keywords: insurance company
MaRDI profile type: Publication
full work available at URL: s10559-009-9097-1
OpenAlex ID: W2039107497
cites work: Mathematical model of functioning of an insurance company with allowance for advertising expenses
cites work: Influence of advertising expenses on the characteristics of functioning of an insurance company
DOI: 10.1007/S10559-009-9097-1
description: scientific article; zbMATH DE number 5637613