NICHER: An approach to identifying defensible product positions
type: Item
instance of: scholarly article
title: NICHER: An approach to identifying defensible product positions
zbMATH Open document ID: 0927.90062
DOI: 10.1016/0377-2217(93)E0170-3
author: D. Sudharshan
author: K. Ravi Kumar
author: Thomas S. Gruca
published in: European Journal of Operational Research
publication date: 1999-12-13T00:00:00Z
Mathematics Subject Classification ID: 90B60
zbMATH DE Number: 1189563
zbMATH Keywords: defensible product positioning
zbMATH Keywords: market niching
MaRDI profile type: Publication
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description: scientific article; zbMATH DE number 1189563