Theoretical models of sales promotions: Contributions, limitations, and a future research agenda
type: Item
instance of: scholarly article
title: Theoretical models of sales promotions: Contributions, limitations, and a future research agenda
zbMATH Open document ID: 0910.90196
DOI: 10.1016/0377-2217(94)00275-H
author: Jagmohan S. Raju
published in: European Journal of Operational Research
publication date: 1998-08-13T00:00:00Z
Mathematics Subject Classification ID: 90B60
zbMATH DE Number: 1189585
zbMATH Keywords: coupons
zbMATH Keywords: consumer behavior
zbMATH Keywords: dynamic optimization
zbMATH Keywords: stochastic choice
zbMATH Keywords: review
zbMATH Keywords: sales promotions
MaRDI profile type: Publication
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full work available at URL: 0377-2217(94)00275-h
OpenAlex ID: W2015883852
Wikidata QID: Q127908556
description: scientific article; zbMATH DE number 1189585