Optimal dynamic advertising policies in the presence of continuously distributed time lags
type: Item
instance of: scholarly article
title: Optimal dynamic advertising policies in the presence of continuously distributed time lags
zbMATH Open document ID: 0336.90002
DOI: 10.1007/BF00936722
published in: Journal of Optimization Theory and Applications
publication date: 1977-01-01T00:00:00Z
Mathematics Subject Classification ID: 91B06
Mathematics Subject Classification ID: 93C15
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 91B60
zbMATH DE Number: 3526416
zbMATH Keywords: management science
zbMATH Keywords: advertising
zbMATH Keywords: control theory
zbMATH Keywords: integro-differential equation
zbMATH Keywords: distributed time lags
author: Wilfried Pauwels
MaRDI profile type: Publication
cites work: Sufficient conditions for the optimal control of a class of systems with continuous lags
cites work: Optimal institutional advertising: Minimum-time problem
cites work: Q4111258
cites work: Optimal Theoretic Advertising Stock Models: A Generalization Incorporating the Effects of Delayed Response from Promotional Expenditure
full work available at URL: https://doi.org/10.1007/bf00936722
OpenAlex ID: W2044014317
description: scientific article; zbMATH DE number 3526416