A procedure for new product positioning in an attribute space
type: Item
instance of: scholarly article
title: A procedure for new product positioning in an attribute space
zbMATH Open document ID: 0366.90038
DOI: 10.1016/0377-2217(77)90092-3
author: Sönke Albers
author: Klaus Brockhoff
published in: European Journal of Operational Research
publication date: 1977-01-01T00:00:00Z
Mathematics Subject Classification ID: 90B05
Mathematics Subject Classification ID: 65K05
Mathematics Subject Classification ID: 90C90
zbMATH DE Number: 3571800
MaRDI profile type: Publication
full work available at URL: 0377-2217(77)90092-3
OpenAlex ID: W1983688990
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description: scientific article; zbMATH DE number 3571800