Comparative performance of the FSCL neural net and \(K\)-means algorithm for market segmentation
type: Item
instance of: scholarly article
title: Comparative performance of the FSCL neural net and \(K\)-means algorithm for market segmentation
zbMATH Open document ID: 0912.90190
DOI: 10.1016/0377-2217(96)00046-X
author: P. V. (Sundar) Balakrishnan
author: Martha C. Cooper
author: Varghese S. Jacob
author: Philip A. Lewis
published in: European Journal of Operational Research
publication date: 1999-05-25T00:00:00Z
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 68T05
Mathematics Subject Classification ID: 62H30
zbMATH DE Number: 1212195
zbMATH Keywords: brand choice
zbMATH Keywords: neural networks
zbMATH Keywords: market segmentation
zbMATH Keywords: \(K\)-means clustering
zbMATH Keywords: cluster analysis
describes a project that uses: SAS
MaRDI profile type: Publication
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full work available at URL: 0377-2217(96)00046-x
OpenAlex ID: W2003634948
description: scientific article; zbMATH DE number 1212195