Resource allocation to defensive marketing and manufacturing strategies
type: Item
instance of: scholarly article
title: Resource allocation to defensive marketing and manufacturing strategies
zbMATH Open document ID: 0953.90542
DOI: 10.1016/0377-2217(95)00101-8
author: K. Ravi Kumar
author: George C. Hadjinicola
published in: European Journal of Operational Research
publication date: 1999-02-22T00:00:00Z
Mathematics Subject Classification ID: 90B60
zbMATH DE Number: 1252911
zbMATH Keywords: marketing and manufacturing defensive strategies
zbMATH Keywords: market entry
zbMATH Keywords: resource allocation
MaRDI profile type: Publication
full work available at URL: 0377-2217(95)00101-8
OpenAlex ID: W2034049078
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description: scientific article; zbMATH DE number 1252911