New algorithms for product positioning
type: Item
instance of: scholarly article
title: New algorithms for product positioning
zbMATH Open document ID: 0955.91020
DOI: 10.1016/S0377-2217(96)00338-4
author: Pierre Hansen
author: Brigitte Jaumard
author: Christophe Meyer
author: Jacques-François Thisse
published in: European Journal of Operational Research
publication date: 2001-02-22T00:00:00Z
Mathematics Subject Classification ID: 91B26
Mathematics Subject Classification ID: 90C57
Mathematics Subject Classification ID: 90B30
zbMATH DE Number: 1299860
zbMATH Keywords: product positioning
zbMATH Keywords: indifference surface
zbMATH Keywords: ball intersection
zbMATH Keywords: branch-and-bound methods
zbMATH Keywords: marketing
MaRDI profile type: Publication
cites work: A procedure for new product positioning in an attribute space
cites work: An extended algorithm for optimal product positioning
cites work: Complexity of Product Positioning and Ball Intersection Problems
cites work: An outer-approximation algorithm for a class of mixed-integer nonlinear programs
cites work: An Approach to the Optimal Positioning of a New Product
cites work: Issues and advances in product positioning models in marketing research
cites work: NICHER: An approach to identifying defensible product positions
cites work: The Attribute-Dynamic Attitude Model (Adam)
cites work: ZIPMAP -- A Zero-One Integer Programming Model for Market Segmentation and Product Positioning
full work available at URL: s0377-2217(96)00338-4
OpenAlex ID: W2073863303
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description: scientific article; zbMATH DE number 1299860