Comparing performance of feedforward neural nets and \(K\)-means for cluster-based market segmentation
type: Item
instance of: scholarly article
title: Comparing performance of feedforward neural nets and \(K\)-means for cluster-based market segmentation
zbMATH Open document ID: 0963.91074
DOI: 10.1016/S0377-2217(98)00170-2
author: Harald Hruschka
author: Martin Natter
published in: European Journal of Operational Research
publication date: 2001-06-27T00:00:00Z
Mathematics Subject Classification ID: 91C20
Mathematics Subject Classification ID: 92B20
zbMATH DE Number: 1319518
zbMATH Keywords: neural networks
zbMATH Keywords: marketing
zbMATH Keywords: \(K\)-means
zbMATH Keywords: cluster analysis
zbMATH Keywords: market segmentation
MaRDI profile type: Publication
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full work available at URL: s0377-2217(98)00170-2
OpenAlex ID: W2022266106
description: scientific article; zbMATH DE number 1319518