Analyzing household brand switching: A stochastic model
type: Item
instance of: scholarly article
title: Analyzing household brand switching: A stochastic model
zbMATH Open document ID: 0800.90289
DOI: 10.1016/0377-2217(94)90110-4
author: Dipak Jain
author: Shun-Chen Niu
published in: European Journal of Operational Research
publication date: 1994-08-21T00:00:00Z
Mathematics Subject Classification ID: 91B42
zbMATH DE Number: 622615
MaRDI profile type: Publication
full work available at URL: 0377-2217(94)90110-4
OpenAlex ID: W2001376898
cites work: A Purchase Incidence Model with Inverse Gaussian Interpurchase Times
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description: scientific article; zbMATH DE number 622615