Optimal purchase and advertising for a product with immediate sale start
type: Item
instance of: scholarly article
title: Optimal purchase and advertising for a product with immediate sale start
zbMATH Open document ID: 0887.90096
DOI: 10.1007/BF02568514
published in: Top
publication date: 1998-05-06T00:00:00Z
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 93C95
zbMATH DE Number: 1069846
zbMATH Keywords: advertising
zbMATH Keywords: goodwill
zbMATH Keywords: optimal control
author: Daniela Favaretto
author: Bruno Viscolani
MaRDI profile type: Publication
cites work: Optimal control of advertising and production of a seasonal product with nondifferentiable demand
cites work: Dynamic Optimal Control Models in Advertising: Recent Developments
cites work: Q4720289
cites work: Optimal Advertising for the Nerlove-Arrow Model Under a Budget Constraint
cites work: Q3030573
description: scientific article; zbMATH DE number 1069846