A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation
type: Item
instance of: scholarly article
title: A pulsing model of advertising competition: A game theoretic approach. I: Theoretical foundation
zbMATH Open document ID: 0913.90195
DOI: 10.1016/0377-2217(94)00112-P
author: James A. Calloway
author: Hani I. Mesak
published in: European Journal of Operational Research
publication date: 1998-12-08T00:00:00Z
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 91B24
Mathematics Subject Classification ID: 91A40
Mathematics Subject Classification ID: 91A05
zbMATH DE Number: 1175010
zbMATH Keywords: advertising policies
zbMATH Keywords: pulsation
zbMATH Keywords: static continuous Lanchester competitive model
zbMATH Keywords: two rival firms
MaRDI profile type: Publication
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description: scientific article; zbMATH DE number 1175010