A pulsing model of advertising competition: A game theoretic approach. II: Empirical application and findings
type: Item
instance of: scholarly article
title: A pulsing model of advertising competition: A game theoretic approach. II: Empirical application and findings
zbMATH Open document ID: 0913.90196
DOI: 10.1016/0377-2217(94)00113-Q
author: James A. Calloway
author: Hani I. Mesak
published in: European Journal of Operational Research
publication date: 1998-12-08T00:00:00Z
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 91B24
Mathematics Subject Classification ID: 91A05
Mathematics Subject Classification ID: 91A40
zbMATH DE Number: 1175027
zbMATH Keywords: subgames
zbMATH Keywords: alternating pulsing competition
zbMATH Keywords: matching pulsing competition
MaRDI profile type: Publication
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full work available at URL: 0377-2217(94)00113-q
OpenAlex ID: W1984495158
description: scientific article; zbMATH DE number 1175027