Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers.
type: Item
instance of: scholarly article
title: Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers.
zbMATH Open document ID: 1056.90019
DOI: 10.1016/S0377-2217(03)00043-2
author: Bart Baesens
author: Geert Verstraeten
author: Dirk Van den Poel
author: Michael Egmont-Petersen
author: Patrick Van Kenhove
author: Jan Vanthienen
published in: European Journal of Operational Research
publication date: 2004-05-27T00:00:00Z
Mathematics Subject Classification ID: 90B15
Mathematics Subject Classification ID: 91B26
zbMATH DE Number: 2066868
zbMATH Keywords: Artificial intelligence
zbMATH Keywords: Bayesian network classifiers
zbMATH Keywords: Marketing
zbMATH Keywords: CRM
zbMATH Keywords: Customer loyalty
describes a project that uses: BNT
describes a project that uses: C4.5
MaRDI profile type: Publication
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full work available at URL: s0377-2217(03)00043-2
OpenAlex ID: W2003271439
description: scientific article; zbMATH DE number 2066868