Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge
type: Item
instance of: scholarly article
title: Brand choice model selection based on consumers' multicriteria preferences and experts' knowledge
zbMATH Open document ID: 1028.91528
DOI: 10.1016/S0305-0548(99)00114-8
author: Andreas P. Samaras
author: Nikolaos F. Matsatsinis
published in: Computers \& Operations Research
publication date: 2000-09-20T00:00:00Z
Mathematics Subject Classification ID: 91B06
Mathematics Subject Classification ID: 91B10
Mathematics Subject Classification ID: 91B42
Mathematics Subject Classification ID: 90B50
zbMATH DE Number: 1471153
zbMATH Keywords: multicriteria analysis
zbMATH Keywords: brand choice models
zbMATH Keywords: utility theory
zbMATH Keywords: knowledge base development
zbMATH Keywords: decision aid
zbMATH Keywords: marketing science
describes a project that uses: MARKEX
describes a project that uses: UTA Plus
MaRDI profile type: Publication
cites work: Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice
cites work: Theory of games and economic behavior.
cites work: A Normative Methodology for Modeling Consumer Response to Innovation
cites work: Agricultural product development using multidimensional and multicriteria anlyses: The case of wine
cites work: Mathematical models of brand choice behavior
cites work: The choice axiom after twenty years
cites work: A prospective look at the OR system
cites work: MARKEX: An intelligent decision support system for product development decisions
cites work: Intelligent support systems for marketing decisions.
cites work: Assessing a set of additive utility functions for multicriteria decision- making, the UTA method
cites work: Q3270181
full work available at URL: s0305-0548(99)00114-8
OpenAlex ID: W2094555822
description: scientific article; zbMATH DE number 1471153