Market entry, phased rollout or abandonment? A real option approach
type: Item
instance of: scholarly article
title: Market entry, phased rollout or abandonment? A real option approach
zbMATH Open document ID: 0961.90047
DOI: 10.1016/S0377-2217(99)00121-6
author: Enrico Pennings
author: Onno Lint
published in: European Journal of Operational Research
publication date: 2001-01-30T00:00:00Z
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 91G50
Mathematics Subject Classification ID: 90B30
zbMATH DE Number: 1491145
zbMATH Keywords: finance
zbMATH Keywords: real options
zbMATH Keywords: market entry
zbMATH Keywords: product standardization
MaRDI profile type: Publication
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description: scientific article; zbMATH DE number 1491145