The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market
type: Item
instance of: scholarly article
title: The dynamic investment strategy of online advertising based on spillover effect in duopoly competition market
zbMATH Open document ID: 1490.90180
author: Huini Zhou
author: Li Li
author: Xiao-Guang Gu
published in: Computing
publication date: 2018-11-06T00:00:00Z
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 91A23
Mathematics Subject Classification ID: 91B24
Mathematics Subject Classification ID: 91B62
zbMATH DE Number: 6974107
zbMATH Keywords: spillover effect
zbMATH Keywords: Lanchester model
zbMATH Keywords: online advertising
zbMATH Keywords: open-loop strategy
zbMATH Keywords: closed-loop strategy
MaRDI profile type: Publication
full work available at URL: s00607-018-0629-2
OpenAlex ID: W2804618086
cites work: A network equilibrium framework for internet advertising: models, qualitative analysis, and algorithms
cites work: A dynamic model for advertising and pricing competition between national and store brands
cites work: THE IMPACT OF ADVERTISING IN A DUOPOLY GAME
cites work: Recent developments in dynamic advertising research
cites work: An Operations-Research Study of Sales Response to Advertising
cites work: Q3762066
cites work: Deterministic and stochastic optimization of a dynamic advertising model
cites work: An oligopoly model of dynamic advertising competition
cites work: Competitive dynamic advertising. A modification of the Case game
cites work: Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects
cites work: Pricing and advertising of private and national brands in a dynamic marketing channel
cites work: Cooperative advertising in a marketing channel
cites work: Dynamic cooperative advertising strategies for supply chain
cites work: Quality effects in different advertising models -- an impulse control approach
cites work: Note: Dynamic Conjectural Variations in a Lanchester Oligopoly
cites work: ADVERTISING IN A COMPETITIVE PRODUCT LINE
Wikidata QID: Q129784180
DOI: 10.1007/S00607-018-0629-2
description: scientific article; zbMATH DE number 6974107