Customer social network affects marketing strategy: a simulation analysis based on competitive diffusion model
type: Item
instance of: scholarly article
title: Customer social network affects marketing strategy: a simulation analysis based on competitive diffusion model
zbMATH Open document ID: 1400.91468
author: Rui Hou
author: Jiawen Wu
author: Helen S. Du
published in: Physica A
publication date: 2018-11-13T00:00:00Z
Mathematics Subject Classification ID: 91D30
Mathematics Subject Classification ID: 91B42
zbMATH DE Number: 6978900
zbMATH Keywords: customer social network
zbMATH Keywords: marketing strategy
zbMATH Keywords: competitive diffusion
zbMATH Keywords: population competitive model
MaRDI profile type: Publication
full work available at URL: j.physa.2016.11.110
OpenAlex ID: W2554626385
cites work: Discovering the influential users oriented to viral marketing based on online social networks
cites work: Diffusion in complex social networks
cites work: Competitive diffusion process of repurchased products in knowledgeable manufacturing
DOI: 10.1016/J.PHYSA.2016.11.110
description: scientific article; zbMATH DE number 6978900