On the optimality of coupon books
type: Item
instance of: scholarly article
title: On the optimality of coupon books
zbMATH Open document ID: 1405.90071
author: John G. Wilson
author: Jing Chen
published in: Annals of Operations Research
publication date: 2018-11-12T00:00:00Z
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 91B26
Mathematics Subject Classification ID: 90B50
Mathematics Subject Classification ID: 91B06
zbMATH DE Number: 6976356
zbMATH Keywords: strategic customers
zbMATH Keywords: coupon
zbMATH Keywords: marketing strategy
zbMATH Keywords: revenue management
zbMATH Keywords: group decision making
MaRDI profile type: Publication
full work available at URL: s10479-017-2512-5
OpenAlex ID: W2612949480
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DOI: 10.1007/S10479-017-2512-5
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description: scientific article; zbMATH DE number 6976356