Informative advertising in a distribution channel
type: Item
instance of: scholarly article
title: Informative advertising in a distribution channel
zbMATH Open document ID: 1404.90086
author: Hongyan Shi
author: Yunchuan Liu
author: Nicholas C. Petruzzi
published in: European Journal of Operational Research
publication date: 2018-12-18T00:00:00Z
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 91A80
zbMATH DE Number: 6994596
zbMATH Keywords: OR in marketing
zbMATH Keywords: price advertising
zbMATH Keywords: product advertising
zbMATH Keywords: distribution channel
zbMATH Keywords: game theory
MaRDI profile type: Publication
full work available at URL: j.ejor.2018.10.042
OpenAlex ID: W2899353389
cites work: On a cooperative advertising model for a supply chain with one manufacturer and one retailer
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cites work: Advertising strategies in a franchise system
cites work: Pricing and two-tier advertising with one manufacturer and one retailer
cites work: Coordinating advertising and pricing in a manufacturer-retailer channel
cites work: An integrated product returns model with logistics and marketing coordination
cites work: Cooperative advertising in a distribution channel with fairness concerns
cites work: Pricing and advertisement in a manufacturer-retailer supply chain
Wikidata QID: Q129006732
DOI: 10.1016/J.EJOR.2018.10.042
description: scientific article; zbMATH DE number 6994596