Modeling customer bounded rationality in operations management: a review and research opportunities
type: Item
instance of: scholarly article
title: Modeling customer bounded rationality in operations management: a review and research opportunities
zbMATH Open document ID: 1394.91265
author: Hang Ren
author: Tingliang Huang
published in: Computers \& Operations Research
publication date: 2018-07-11T00:00:00Z
full work available at URL: https://discovery.ucl.ac.uk/id/eprint/10041254/
Mathematics Subject Classification ID: 91B42
Mathematics Subject Classification ID: 91A26
zbMATH DE Number: 6901548
zbMATH Keywords: bounded rationality
zbMATH Keywords: behavioral operations
zbMATH Keywords: customer behavior
zbMATH Keywords: operations management
MaRDI profile type: Publication
OpenAlex ID: W2625372943
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DOI: 10.1016/J.COR.2017.11.002
description: scientific article; zbMATH DE number 6901548