Discovering the influential users oriented to viral marketing based on online social networks
type: Item
instance of: scholarly article
title: Discovering the influential users oriented to viral marketing based on online social networks
zbMATH Open document ID: 1402.91647
author: Zhiguo Zhu
published in: Physica A
publication date: 2018-09-11T00:00:00Z
Mathematics Subject Classification ID: 91D30
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 68M11
zbMATH DE Number: 6935120
zbMATH Keywords: complex network
zbMATH Keywords: social network mining
zbMATH Keywords: viral marketing
zbMATH Keywords: user trust network
zbMATH Keywords: influential users
MaRDI profile type: Publication
full work available at URL: j.physa.2013.03.035
OpenAlex ID: W2019610697
cites work: Network-based marketing: identifying likely adopters via consumer networks
cites work: Automata, Languages and Programming
DOI: 10.1016/J.PHYSA.2013.03.035
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description: scientific article; zbMATH DE number 6935120