Coordination of cooperative advertising in a two-period fashion and textiles supply chain
type: Item
instance of: scholarly article
title: Coordination of cooperative advertising in a two-period fashion and textiles supply chain
zbMATH Open document ID: 1407.90224
DOI: 10.1155/2014/356726
author: Yi He
author: Zhiying Liu
author: Khalid Usman
published in: Mathematical Problems in Engineering
publication date: 2019-02-08T00:00:00Z
review text: Summary: Previous studies related to cooperative advertising mainly focus on the one-period supply chain. In the fashion and textiles (FT) supply chain, the demand of most FT products (fashion clothing, vogue handbags, fashion shoes, and so on) varies over time due to the trends of fashion. In these conditions, a decision-making framework with a multiple-period supply chain becomes more realistic. In view of this, we investigate the optimal cooperative advertising strategies in a two-period FT supply chain consisting of a manufacturer and a retailer in two different scenarios: (i) each channel member makes decisions within a cooperative program; (ii) the retailer is vertically integrated with a manufacturer. Also, we introduce a two-way subsidy contract to coordinate the supply chain.
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 90B06
Mathematics Subject Classification ID: 91A80
Mathematics Subject Classification ID: 91A12
zbMATH DE Number: 7016233
MaRDI profile type: Publication
full work available at URL: https://doi.org/10.1155/2014/356726
OpenAlex ID: W2081339062
Wikidata QID: Q59064510
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description: scientific article; zbMATH DE number 7016233