Pricing decisions of two complementary products in a fuzzy environment
type: Item
instance of: scholarly article
title: Pricing decisions of two complementary products in a fuzzy environment
zbMATH Open document ID: 1407.90214
DOI: 10.1155/2014/729287
author: Li Wang
author: Jing Zhao
author: Jie Wei
published in: Mathematical Problems in Engineering
publication date: 2019-02-08T00:00:00Z
review text: Summary: Pricing decisions of two complementary products in a fuzzy environment are considered in this paper. The purpose of this paper is to analyze the changes of the optimal retail pricing of two complementary products under two different decentralized decision scenarios (e.g., Nash game case and Stackelberg game case). As a reference model, the centralized pricing model is also established. The closed-form optimal pricing decisions of the two complementary products are obtained in the above three decision scenarios. Some interesting management insights into how pricing decisions vary with decision scenarios are given.
Mathematics Subject Classification ID: 90B50
Mathematics Subject Classification ID: 90C70
Mathematics Subject Classification ID: 91B24
zbMATH DE Number: 7017141
MaRDI profile type: Publication
full work available at URL: https://doi.org/10.1155/2014/729287
OpenAlex ID: W2024350434
Wikidata QID: Q59071747
cites work: Competitive strategies and market segmentation for suppliers with substitutable products
cites work: Pricing and inventory management in a system with multiple competing retailers under (\(r, Q\)) policies
cites work: \((Q,r)\) inventory policies in a fuzzy uncertain supply chain environment
cites work: An application-oriented view of modeling uncertainty
description: scientific article; zbMATH DE number 7017141