Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
type: Item
instance of: scholarly article
title: Sponsored search advertising and dynamic pricing for perishable products under inventory-linked customer willingness to pay
zbMATH Open document ID: 1430.90363
author: Vaishnavi Tunuguntla
author: Preetam Basu
author: Krishanu Rakshit
author: Debabrata Kumar Ghosh
published in: European Journal of Operational Research
publication date: 2019-02-25T00:00:00Z
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 90B05
Mathematics Subject Classification ID: 90C39
Mathematics Subject Classification ID: 90C15
zbMATH DE Number: 7029255
zbMATH Keywords: E-commerce
zbMATH Keywords: sponsored search advertising
zbMATH Keywords: dynamic pricing
zbMATH Keywords: customer willingness to pay
zbMATH Keywords: stochastic dynamic programming
MaRDI profile type: Publication
full work available at URL: j.ejor.2018.12.026
OpenAlex ID: W2905941104
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Wikidata QID: Q128664336
DOI: 10.1016/J.EJOR.2018.12.026
description: scientific article; zbMATH DE number 7029255