Multi-period media planning for multi-products incorporating segment specific and mass media
type: Item
instance of: scholarly article
title: Multi-period media planning for multi-products incorporating segment specific and mass media
zbMATH Open document ID: 1411.90309
author: A. Kaul
author: S. Aggarwal
author: Mohan Krishnamoorthy
author: P. C. Jha
published in: Annals of Operations Research
publication date: 2019-03-06T00:00:00Z
Mathematics Subject Classification ID: 90C29
Mathematics Subject Classification ID: 90C10
Mathematics Subject Classification ID: 90B35
zbMATH DE Number: 7032538
zbMATH Keywords: mass media
zbMATH Keywords: segment-specific media
zbMATH Keywords: cross-product effect
zbMATH Keywords: carryover effect
zbMATH Keywords: goal programming
MaRDI profile type: Publication
full work available at URL: s10479-018-2771-9
OpenAlex ID: W2792277396
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DOI: 10.1007/S10479-018-2771-9
description: scientific article; zbMATH DE number 7032538