Channel coordination with cooperative advertising considering effect of advertising on willingness to pay
type: Item
instance of: scholarly article
title: Channel coordination with cooperative advertising considering effect of advertising on willingness to pay
zbMATH Open document ID: 1398.90090
author: Amir Farshbaf-Geranmayeh
author: M. Rabbani
author: Ata Allah Taleizadeh
published in: Journal of Optimization Theory and Applications
publication date: 2018-04-13T00:00:00Z
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 91A40
Mathematics Subject Classification ID: 91B42
Mathematics Subject Classification ID: 90C30
Mathematics Subject Classification ID: 90B05
Mathematics Subject Classification ID: 91A10
Mathematics Subject Classification ID: 91B25
zbMATH DE Number: 6859639
zbMATH Keywords: cooperative advertising
zbMATH Keywords: game theory
zbMATH Keywords: advertising effect
zbMATH Keywords: willingness to pay
zbMATH Keywords: pricing
MaRDI profile type: Publication
full work available at URL: s10957-018-1217-5
OpenAlex ID: W2783268387
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DOI: 10.1007/S10957-018-1217-5
description: scientific article; zbMATH DE number 6859639