Quality effects in different advertising models -- an impulse control approach
type: Item
instance of: scholarly article
title: Quality effects in different advertising models -- an impulse control approach
zbMATH Open document ID: 1394.90379
author: Stefan Wrzaczek
author: Georges Zaccour
author: Puduru Viswanadha Reddy
published in: European Journal of Operational Research
publication date: 2018-05-24T00:00:00Z
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 91A23
Mathematics Subject Classification ID: 91B60
Mathematics Subject Classification ID: 91A80
Mathematics Subject Classification ID: 91B62
zbMATH DE Number: 6872180
zbMATH Keywords: advertising
zbMATH Keywords: Nerlove-Arrow model
zbMATH Keywords: Vidale-Wolfe model
zbMATH Keywords: Ozga model
zbMATH Keywords: quality
MaRDI profile type: Publication
full work available at URL: j.ejor.2016.06.024
OpenAlex ID: W2430314494
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DOI: 10.1016/J.EJOR.2016.06.024
description: scientific article; zbMATH DE number 6872180