Interaction between channel strategy and store brand decisions
type: Item
instance of: scholarly article
title: Interaction between channel strategy and store brand decisions
zbMATH Open document ID: 1394.90376
author: Yannan Jin
author: Xiaole Wu
author: Qiying Hu
published in: European Journal of Operational Research
publication date: 2018-05-24T00:00:00Z
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 90B50
Mathematics Subject Classification ID: 91A80
Mathematics Subject Classification ID: 90B05
Mathematics Subject Classification ID: 91B38
zbMATH DE Number: 6872255
zbMATH Keywords: store brand
zbMATH Keywords: channel strategy
zbMATH Keywords: pricing flexibility
MaRDI profile type: Publication
full work available at URL: j.ejor.2016.07.001
OpenAlex ID: W3121233777
cites work: Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design
cites work: Price competition and store competition: store brands vs. national brand
cites work: Supply chains in the presence of store brands
cites work: Supply chain interactions due to store-brand introductions: the impact of retail competition
cites work: Competing with channel partners: Supply chain conflict when retailers introduce store brands
cites work: The role of store brand positioning for appropriating supply chain profit under shelf space allocation
DOI: 10.1016/J.EJOR.2016.07.001
description: scientific article; zbMATH DE number 6872255