When to introduce an online channel, and offer money back guarantees and personalized pricing?
type: Item
instance of: scholarly article
title: When to introduce an online channel, and offer money back guarantees and personalized pricing?
zbMATH Open document ID: 1394.90375
author: Bintong Chen
author: Jing Chen
published in: European Journal of Operational Research
publication date: 2018-05-24T00:00:00Z
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 91B42
Mathematics Subject Classification ID: 91B24
zbMATH DE Number: 6872953
zbMATH Keywords: dual-channel
zbMATH Keywords: uniform pricing
zbMATH Keywords: personalized pricing
zbMATH Keywords: customer returns policy
MaRDI profile type: Publication
full work available at URL: j.ejor.2016.07.031
OpenAlex ID: W2482679439
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DOI: 10.1016/J.EJOR.2016.07.031
description: scientific article; zbMATH DE number 6872953