A retail store SKU promotions optimization model for category multi-period profit maximization
type: Item
instance of: scholarly article
title: A retail store SKU promotions optimization model for category multi-period profit maximization
zbMATH Open document ID: 1403.90454
author: Shaohui Ma
author: Robert Fildes
published in: European Journal of Operational Research
publication date: 2018-05-29T00:00:00Z
full work available at URL: A retail store SKU promotions optimization model.pdf
Mathematics Subject Classification ID: 90B60
zbMATH DE Number: 6875802
zbMATH Keywords: OR in marketing
zbMATH Keywords: promotion optimization
zbMATH Keywords: demand forecasting
zbMATH Keywords: fast-moving consumer goods retailing
describes a project that uses: GA
describes a project that uses: glmnet
MaRDI profile type: Publication
OpenAlex ID: W2562695409
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DOI: 10.1016/J.EJOR.2016.12.032
description: scientific article; zbMATH DE number 6875802