Differentiated or integrated: capacity and service level choice for differentiated products
type: Item
instance of: scholarly article
title: Differentiated or integrated: capacity and service level choice for differentiated products
zbMATH Open document ID: 1403.90452
author: Aditya Jain
author: Ram Bala
published in: European Journal of Operational Research
publication date: 2018-05-30T00:00:00Z
Mathematics Subject Classification ID: 90B60
zbMATH DE Number: 6876608
zbMATH Keywords: OR in marketing
zbMATH Keywords: joint product-service strategy
zbMATH Keywords: product differentiation
zbMATH Keywords: cannibalization
zbMATH Keywords: service complexity
MaRDI profile type: Publication
full work available at URL: j.ejor.2017.10.053
OpenAlex ID: W2766094883
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DOI: 10.1016/J.EJOR.2017.10.053
description: scientific article; zbMATH DE number 6876608