Strategic introduction of the marketplace channel under spillovers from online to offline sales
type: Item
instance of: scholarly article
title: Strategic introduction of the marketplace channel under spillovers from online to offline sales
zbMATH Open document ID: 1403.90186
author: Yingchen Yan
author: Ruiqing Zhao
author: Zhibing Liu
published in: European Journal of Operational Research
publication date: 2018-05-30T00:00:00Z
Mathematics Subject Classification ID: 90B06
Mathematics Subject Classification ID: 91A80
Mathematics Subject Classification ID: 90B05
zbMATH DE Number: 6876627
zbMATH Keywords: supply chain management
zbMATH Keywords: multi-channel retailing
zbMATH Keywords: e-channel spillover
zbMATH Keywords: sales efficiency
zbMATH Keywords: game theory
MaRDI profile type: Publication
full work available at URL: j.ejor.2017.11.011
OpenAlex ID: W2769453055
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DOI: 10.1016/J.EJOR.2017.11.011
description: scientific article; zbMATH DE number 6876627