Effects of promotion cost sharing policy with the sales learning curve on supply chain coordination
type: Item
instance of: scholarly article
title: Effects of promotion cost sharing policy with the sales learning curve on supply chain coordination
zbMATH Open document ID: 1251.90041
author: Yu-Chung Tsao
author: Gwo-Ji Sheen
published in: Computers \& Operations Research
publication date: 2012-11-15T00:00:00Z
Mathematics Subject Classification ID: 90B05
Mathematics Subject Classification ID: 90B60
zbMATH DE Number: 6106549
zbMATH Keywords: inventory
zbMATH Keywords: promotional effort
zbMATH Keywords: promotion cost sharing
zbMATH Keywords: sales learning curve
zbMATH Keywords: substitution effect
MaRDI profile type: Publication
full work available at URL: j.cor.2011.07.009
OpenAlex ID: W2033715341
cites work: A model and solution method for multi-period sales promotion design.
cites work: Optimal price and lot size when the supplier offers a temporary price reduction over an interval
cites work: Optimal promotion planning -- depth and frequency -- for a two-stage supply chain under Markov switching demand
cites work: Dynamic pricing, promotion and replenishment policies for a deteriorating item under permissible delay in payments
cites work: The multi-item replenishment problem in a two-echelon supply chain: the effect of centralization versus decentralization
cites work: Developing a coordinated vendor-buyer model in two-stage supply chains with stochastic lead-times
cites work: Coordination mechanisms of supply chain systems
cites work: A single-vendor and multiple-buyers production-inventory policy for a deteriorating item
cites work: A note on a single-vendor and multiple-buyers production-inventory policy for a deteriorating item
cites work: Power-of-two policies for single-warehouse multi-retailer inventory systems with order frequency discounts
cites work: Manufacturer's revenue-sharing contract and retail competition
cites work: On deriving and validating comparative statics of a symmetric model of advertising competition.
cites work: Retailer- vs. Vendor-Managed Inventory and Brand Competition
cites work: The Bargaining Problem
DOI: 10.1016/J.COR.2011.07.009
description: scientific article; zbMATH DE number 6106549