An analytical model for building brand equity in hospitality firms
type: Item
instance of: scholarly article
title: An analytical model for building brand equity in hospitality firms
zbMATH Open document ID: 1251.90093
author: Tsuen-Ho Hsu
author: Li-Chu Hung
author: Jia-Wei Tang
published in: Annals of Operations Research
publication date: 2012-11-15T00:00:00Z
Mathematics Subject Classification ID: 90B22
zbMATH DE Number: 6107398
zbMATH Keywords: hospitality brand equity
zbMATH Keywords: quality function deployment (QFD)
zbMATH Keywords: consistent fuzzy preference relations
MaRDI profile type: Publication
full work available at URL: s10479-011-0990-4
OpenAlex ID: W2030228043
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DOI: 10.1007/S10479-011-0990-4
description: scientific article; zbMATH DE number 6107398