A dynamic evolution model of human opinion as affected by advertising
type: Item
instance of: scholarly article
title: A dynamic evolution model of human opinion as affected by advertising
zbMATH Open document ID: 1395.90169
author: Gui-Xun Luo
author: Yun Liu
author: Qing-An Zeng
author: Su-Meng Diao
author: Fei Xiong
published in: Physica A
publication date: 2018-09-20T00:00:00Z
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 91D30
zbMATH DE Number: 6940271
zbMATH Keywords: advertising
zbMATH Keywords: CODA model
zbMATH Keywords: forgetting curve
zbMATH Keywords: opinion dynamics
MaRDI profile type: Publication
full work available at URL: j.physa.2014.07.055
OpenAlex ID: W2019811828
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DOI: 10.1016/J.PHYSA.2014.07.055
description: scientific article; zbMATH DE number 6940271