Optimal dynamic pricing for sponsored search advertising
type: Item
instance of: scholarly article
title: Optimal dynamic pricing for sponsored search advertising
zbMATH Open document ID: 1408.91075
author: Ying-Ju Chen
published in: Operations Research Letters
publication date: 2018-10-01T00:00:00Z
Mathematics Subject Classification ID: 91B24
Mathematics Subject Classification ID: 90B60
zbMATH DE Number: 6945719
zbMATH Keywords: sponsored search
zbMATH Keywords: dynamic pricing
zbMATH Keywords: quality uncertainty
MaRDI profile type: Publication
full work available at URL: j.orl.2015.01.003
OpenAlex ID: W2046371784
cites work: The theory and practice of revenue management
DOI: 10.1016/J.ORL.2015.01.003
description: scientific article; zbMATH DE number 6945719