A multiperiod production and advertising problem for a seasonal product
type: Item
instance of: scholarly article
title: A multiperiod production and advertising problem for a seasonal product
zbMATH Open document ID: 0932.91017
DOI: 10.1023/A:1018946800745
author: Daniela Favaretto
author: Bruno Viscolani
published in: Annals of Operations Research
publication date: 1999-12-02T00:00:00Z
Mathematics Subject Classification ID: 91B24
Mathematics Subject Classification ID: 49K15
zbMATH DE Number: 1373577
zbMATH Keywords: advertising
zbMATH Keywords: goodwill
zbMATH Keywords: optimal control
zbMATH Keywords: dynamic programming
MaRDI profile type: Publication
full work available at URL: a:1018946800745
OpenAlex ID: W67023907
description: scientific article; zbMATH DE number 1373577