Determining the optimal direct mailing frequency
type: Item
instance of: scholarly article
title: Determining the optimal direct mailing frequency
zbMATH Open document ID: 1066.90059
DOI: 10.1016/S0377-2217(03)00349-7
author: Nanda Piersma
author: Jedid-Jah Jonker
published in: European Journal of Operational Research
publication date: 2004-08-06T00:00:00Z
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 90C15
Mathematics Subject Classification ID: 90C39
zbMATH DE Number: 2083626
zbMATH Keywords: Direct marketing
zbMATH Keywords: Stochastic dynamic programming
MaRDI profile type: Publication
cites work: Mailing Decisions in the Catalog Sales Industry
cites work: Optimal mailing of catalogs: A new methodology using estimable structural dynamic programming models
cites work: Q3683893
description: scientific article; zbMATH DE number 2083626