Data mining for measuring and improving the success of web sites
type: Item
instance of: scholarly article
title: Data mining for measuring and improving the success of web sites
zbMATH Open document ID: 1006.68627
DOI: 10.1023/A:1009800113571
author: Myra Spiliopoulou
author: Carsten Pohle
published in: Data Mining and Knowledge Discovery
publication date: 2003-02-20T00:00:00Z
Mathematics Subject Classification ID: 68U99
Mathematics Subject Classification ID: 68P15
Mathematics Subject Classification ID: 68T05
zbMATH DE Number: 1872106
zbMATH Keywords: web usage mining
zbMATH Keywords: contact efficiency
zbMATH Keywords: conversion efficiency
zbMATH Keywords: web merchandizing
zbMATH Keywords: web site analysis
zbMATH Keywords: data mining
zbMATH Keywords: e-commerce
MaRDI profile type: Publication
description: scientific article; zbMATH DE number 1872106