Optimal new product positioning: A genetic algorithm approach
type: Item
instance of: scholarly article
title: Optimal new product positioning: A genetic algorithm approach
zbMATH Open document ID: 1037.90517
DOI: 10.1016/S0377-2217(02)00349-1
author: Thomas S. Gruca
author: Bruce R. Klemz
published in: European Journal of Operational Research
publication date: 2003-04-28T00:00:00Z
Mathematics Subject Classification ID: 90B30
Mathematics Subject Classification ID: 90C59
Mathematics Subject Classification ID: 90B60
zbMATH DE Number: 1902786
zbMATH Keywords: Genetic algorithms
zbMATH Keywords: marketing
zbMATH Keywords: product positioning
describes a project that uses: KYST
MaRDI profile type: Publication
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full work available at URL: s0377-2217(02)00349-1
OpenAlex ID: W2127125361
description: scientific article; zbMATH DE number 1902786