A new SOM-based method for profile generation: theory and an application in direct marketing
type: Item
instance of: scholarly article
title: A new SOM-based method for profile generation: theory and an application in direct marketing
zbMATH Open document ID: 1253.90128
author: Alex Seret
author: Thomas Verbraken
author: Sébastien Versailles
author: Bart Baesens
published in: European Journal of Operational Research
publication date: 2012-12-29T00:00:00Z
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 68T10
zbMATH DE Number: 6119351
zbMATH Keywords: data mining
zbMATH Keywords: customer profiling
zbMATH Keywords: SOM
zbMATH Keywords: direct marketing
MaRDI profile type: Publication
full work available at URL: j.ejor.2012.01.044
OpenAlex ID: W2008358224
cites work: Bayesian neural network learning for repeat purchase modelling in direct marketing
cites work: Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers.
cites work: Self-organizing maps.
cites work: Optimization models for targeted offers in direct marketing: exact and heuristic algorithms
DOI: 10.1016/J.EJOR.2012.01.044
description: scientific article; zbMATH DE number 6119351