Modelling market dynamics of multi-brand and multi-generational products
type: Item
instance of: scholarly article
title: Modelling market dynamics of multi-brand and multi-generational products
zbMATH Open document ID: 1430.90362
author: Xiaohui Shi
author: Pattarin Chumnumpan
published in: European Journal of Operational Research
publication date: 2019-07-03T00:00:00Z
full work available at URL: manuscript.pdf
Mathematics Subject Classification ID: 90B60
Mathematics Subject Classification ID: 91B38
zbMATH DE Number: 7076074
zbMATH Keywords: OR in marketing
zbMATH Keywords: new product diffusion
zbMATH Keywords: brand competition
zbMATH Keywords: technological substitution
zbMATH Keywords: mobile telecommunications service
MaRDI profile type: Publication
OpenAlex ID: W2947186198
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Wikidata QID: Q127802340
DOI: 10.1016/J.EJOR.2019.05.030
description: scientific article; zbMATH DE number 7076074